You've created your Sellora account — now what?

If you're not sure how to get started or what Sellora actually lets you do, this guide is for you. We'll walk you through everything from setting up your store to landing your first sale, in plain language.

What Is Sellora?

Sellora is a Nigerian e-commerce platform that lets you build your own online store and sell to customers across Nigeria — without needing any coding skills, a website developer, or a big budget.

Think of it like having your own personal online shop that customers can visit, browse, and buy from — just like visiting a website — but without the hassle of building one from scratch.

When a customer buys from your Sellora store, they pay online and you get the money sent to your bank account. Sellora handles the checkout, the payment processing, and even helps you connect with delivery services.

Who Is Sellora For?

Sellora works for anyone who wants to sell online in Nigeria, including:

If you have something to sell, Sellora gives you the tools to do it online.

Setting Up Your Sellora Store

Create Your Account

Go to sellora.ng and sign up with your email and a password. This takes less than two minutes.

Create Your Store

After logging in, you'll be prompted to create your store. Choose a store name — this becomes part of your store's web address (e.g. fashionhub.sellora.ng). Pick something that reflects your brand and is easy to remember.

Add a brief description of what your store sells. This helps customers know immediately whether your store has what they're looking for.

Customize Your Storefront

You can add a logo, choose a store banner, and adjust the look of your storefront to match your brand. You don't need a graphic designer — Sellora's store builder is simple enough to handle on your own.

Adding Products to Your Store

This is where your store comes to life.

Click Add Product from your dashboard and fill in the following:

Product name — Be specific. Instead of "shoes," write "women's block heel sandals" or "men's leather loafers." Specific names help customers find your products.

Product description — Describe your product honestly and in detail. Include size, material, color options, weight, dimensions — anything a customer might want to know before buying. Good descriptions reduce the chances of returns and complaints.

Price — Set your selling price. If you have products at different price points, you can create separate listings for each.

Photos — Upload at least 2 to 3 photos per product. Take photos from different angles. Good lighting and a plain background make your products look more professional and trustworthy.

Stock quantity — Enter how many units you have available. Sellora tracks your inventory automatically and will show a product as out of stock when your quantity reaches zero.

Product variations — If a product comes in different sizes or colors, you can set up variations so customers can select the option they want.

Once you're done, hit Publish and your product is live on your store.

Receiving Payments

Sellora uses PalmPay checkout for payment processing. When a customer places an order on your store, they pay through the checkout page and the money is processed and sent to your linked bank account.

To set up your payment details, go to Settings > Payments and enter your Nigerian bank account information.

You don't need a POS machine, a payment link, or any external payment tool. It's all built into your Sellora store.

Managing Orders and Delivery

When a customer places an order, you'll get a notification on your dashboard. You can see the order details — what was ordered, the customer's delivery address, and their contact information.

Sellora connects you to over 10 logistics partners in Nigeria including:

You can choose between automatic shipment mode (Sellora calculates and assigns delivery based on product dimensions, weight, and distance) or manual mode (you handle the logistics coordination yourself).

Once the order is shipped, you can update the order status on your dashboard so the customer knows their package is on the way.

Communicating With Your Customers

Sellora has a built-in email tool that lets you send emails to your customer list directly from your dashboard. You can use it to:

This is one of the most underused features on Sellora. Vendors who use it consistently tend to get repeat sales far more often than those who don't.

Promoting Your Store

Having a store is step one. Getting customers to it is step two. Here's what works:

WhatsApp status — Post your products on WhatsApp status every day. This is free, reaches people who already know and trust you, and consistently drives traffic and sales for Nigerian vendors.

Instagram and Facebook — Post product photos with your store link in the caption. Use relevant hashtags. Engage with potential customers in the comments.

WhatsApp and Facebook groups — Find groups where your target customers hang out — fashion groups, buy-and-sell groups, thrift groups, food groups — and share your products there.

Referrals — Ask satisfied customers to tell their friends. Word of mouth is still one of the most powerful sales tools in Nigeria.

Ads — When you're ready to scale, Sellora supports conversion tracking and pixels so you can run effective Facebook, Instagram, or Google ads that actually track which ads are bringing in sales.

Understanding Your Dashboard

Your Sellora dashboard gives you an overview of how your store is performing. You can see:

Check your dashboard regularly to understand what's selling, what's not, and where your customers are coming from.

Upgrading Your Store

Sellora has multiple plans — Starter, Growth, and Enterprise. As your business grows, you can upgrade to get access to more features including:

You can upgrade anytime from your dashboard.

Frequently Asked Questions

Is Sellora free to use? Yes, you can start on the free Starter plan. Paid plans are available as your business grows and you need more features.

How long does it take to set up a Sellora store? Most vendors set up their store and add their first products within 30 minutes.

Can I use my own domain name on Sellora? Yes. On the Growth and Enterprise plans, you can connect your own custom .STORE domain to your Sellora store.

How do I get my money after a sale? Your earnings are sent to the Nigerian bank account you linked in your payment settings.

Can I manage my store from my phone? Yes. Sellora works on mobile browsers, so you can manage your store, add products, and process orders from your smartphone.

What if a customer wants to return a product? You handle returns according to your own store policy. It's a good idea to clearly state your return and refund policy in your store description so customers know what to expect.

Ready to Start Selling?

Setting up your Sellora store takes less than 30 minutes. Once it's live, you can start sharing your store link and driving traffic today.

Log in to your Sellora dashboard →