Selling online in Nigeria has never been more accessible. Whether you sell clothes, food, electronics, accessories, or services — having your own online store lets you reach customers beyond your street, your city, and even your state.
But a lot of people get stuck before they even start. They don't know which platform to use, they think it's too technical, or they assume it costs too much money.
This guide will show you exactly how to create your online store in Nigeria — step by step — even if you have zero technical skills.
What You Need Before You Start
Before you create your store, have these things ready:
1. A product or service to sell It doesn't have to be perfect. You can start with one product and grow from there. Clothes, shoes, food items, beauty products, handmade goods, digital products — anything works.
2. Product photos You don't need a professional photographer. A decent smartphone camera and good natural lighting is enough to get started. Take clear, clean photos of your products against a plain background.
3. Your product prices Know what you want to charge before you set up. Factor in your cost price, packaging, and delivery to decide your selling price.
4. A bank account You need a Nigerian bank account to receive payments from customers.
5. A store name Pick something short, memorable, and related to what you sell. This will also be your store's web address.
Step-by-Step: How to Create Your Online Store on Sellora
Sellora is a Nigerian store builder that lets you create a professional online store in minutes — without any coding or design skills. Here's how to get started.
Step 1: Register on Sellora
Go to sellora.ng and click Sign Up. Enter your name, email address, and create a password. That's it — your account is ready.
Step 2: Create Your Store
Once you're logged in, click on Create Store. You'll be asked to:
- Enter your store name
- Choose your store category (e.g. fashion, food, electronics)
- Add a short description of what you sell
Your store gets a unique link automatically (e.g. yourstore.sellora.ng) that you can share with customers immediately.
Step 3: Add Your Products
Click Add Product and fill in:
- Product name
- Product description (explain what it is and why customers should buy it)
- Price
- Product photos (upload at least 2 clear photos)
- Stock quantity
Click Publish and your product is live.
Step 4: Set Up Your Payment Details
Go to Settings > Payments and enter your bank account details. This is where Sellora will send your money after each sale. Sellora uses PalmPay checkout, which means your customers can pay easily using any Nigerian bank transfer or card.
Step 5: Configure Your Delivery Options
Go to Settings > Shipping to set up how you want to handle delivery. Sellora connects you to over 10 logistics partners including GIG Logistics, DHL, Aramex, Sendbox, and Topship. You can choose automatic or manual shipping modes depending on how you want to manage orders.
Step 6: Share Your Store
Your store is now live. Copy your store link from your dashboard and start sharing it:
- Post it on your WhatsApp status every day
- Add it to your Instagram and Facebook bio
- Share your products in relevant WhatsApp and Facebook groups
- Tell your contacts directly
Tips to Get Your First Sale Faster
Post on WhatsApp status daily. WhatsApp status is one of the most powerful free marketing tools in Nigeria. Your contacts are already there — show them what you sell every single day.
Use good product photos. The difference between a store that sells and one that doesn't is often just the photos. Clean, well-lit photos build trust instantly.
Write honest product descriptions. Don't just say "quality product." Tell customers exactly what they're buying — size, material, weight, what it does, why it's worth the price.
Offer competitive pricing. Check what similar products are going for online and price competitively, especially when you're just starting out.
Get your first few reviews. Ask your first customers to share feedback or drop a review. Social proof builds confidence for new buyers.
How Much Does It Cost?
Sellora has a free plan you can start with today — no credit card required. As your business grows, you can upgrade to a paid plan that gives you more features including a custom domain, advanced analytics, and promotional tools.
Frequently Asked Questions
Do I need a website to sell online in Nigeria? No. With Sellora, your store is your website. You get a unique link that customers can visit and shop from without you needing to build a separate site.
Can I sell on Sellora and still sell on Instagram? Yes. Many vendors use their Sellora store link as the checkout point while promoting their products on Instagram and other social media platforms.
How do I receive payment from customers? Customers pay through PalmPay checkout on your Sellora store. The money is sent directly to your bank account.
What products can I sell on Sellora? Almost anything legal — clothes, shoes, food, electronics, beauty products, home items, digital products, and more.
Can I sell nationwide? Yes. Sellora's logistics integration covers delivery across Nigeria.
Start Your Online Store Today
Creating an online store in Nigeria is no longer complicated or expensive. With Sellora, you can be up and running in under 30 minutes — and your first sale could come the same day you launch.